Hi, I’m Saurabh!
Hi! I am Saurabh Choudhary, a digital marketing consultant, trainer, author and speaker. I have been born and brought up in Delhi NCR although life has taken me to various places for work i.e. Bangalore, Pune and now Mumbai!
Well, to put in simple words, I am a Geek who is in a long-term relationship with Google and enjoys flirting with Social Media. Romancing with Internet for a living began years back when I got my first stint at web designing.
Me being a Digital Marketing Professional is more of a destiny rather than planning. Yeah! A crazy story behind it.
My love for computers developed during the nascent times of Internet in India. The era of dial up internet with 56kbps speed (I dare you to try that speed now), the times of 100 Rs per hour cybercafe imbibed love for the mysterious cyber world in me. The times were magical with Yahoo messenger, mIRC chat and usa.net email accounts. Imagine a world without Social Media networks, can you?
Those were the times when career options in India were limited to being an Engineer or a Doctor. Me being a geek was interested in being a Computer Engineer and doing all the fascinating stuff which I saw in sci-fi movies.
During my engineering, I came across a book on web designing. It was a basic book for beginners which taught web designing.
That book caught my attention and I started reading it, creating webpages and practicing a lot. It took me few months to gain expertise and I was elated by the feeling that I can create a full-fledged website on my own.
One day accidently, I came across a freelance website “guru.com”, which was a turning point for me. After a couple of sleepless nights, wondering about earning money sitting at home, I registered and soon landed my first gig for website design.
Since then there was no turning back. I had designed around 40 websites before I graduated from the college.
But sadly, web designing as a career in India was still not sought after profile and there were only handful of opportunities for the same.
I shifted to Bangalore where I landed my first job which involved mainframes and distributed systems. The job profile was hugely different from web designing. It wasn’t bad but surely it was monotonous. Imagine a job which revolves around a specific list of 50 odd commands, executed at a fixed time each day.
There is no doubt that I learned a lot but it became boring. Gradually over the years, I enhanced my skills to SAP. It was better than mainframes but still, it was monotonous.
Internet and web designing, even while being my passions, were limited to small freelance gigs and a hobby. Though I also gained expertise in SEO with familiarity in Google Adwords and Social Media, but only as a freelancer.
THE TWIST IN LIFE
One day, I decided that I will make my passion as my career. What’s better than that right?
It took me 6 hours (Funny story for another time) to create a concrete action plan to switch my career and transform my passion into my daily life.
I geared up, worked upon my plan which involved restless days and nights of studying, researching and practicing the concepts of Digital Marketing. I believed that it is better to have more hands on experience rather than theory which is fed to you through various institutes which claim to make you an expert but all you get in the end is a certificate and no mastery.
That is why I did not join any Digital Marketing course from an institute.
After few months of “trying-failure-retrying-rectifying-progressing”, I gained expertise over Digital Marketing avenues and soon landed a job too.
THE PRESENT TIMES
At present, I provide Consultation to various brands worldwide, helping them increase their business through the Digital Marketing landscape. I have been working with Indian and International clients across all industries i.e. Real Estate, Hospitality, Education, Medical, FMCG, Fashion, Entertainment, Tech and many more.
By deep level of understanding their business, their audience and market, I have been creating strategies which have helped them build a brand, gain trust and increase their business manifolds through higher conversions.
GOOGLE ADWORDS BOOK
During the end of 2016, I noticed that the market is full of theoretical guides, trainings and videos which used to be flocked by people who are yearning to learn digital marketing and help themselves get a better job or probably use the skill in their business. Sadly, that led to people being left disappointed when theoretical knowledge could not take them further.
There were scarce resources which actually emphasized on practical usage or any kind of training which helped them use digital marketing practically.
It gave me an idea to create something which holds their hand, help them practically learn the skills and then utilize them for the actual betterment.
Thus, the book ” Adwords for Digital Marketing Ninjas” was born which is a step by step Google Adwords guide, focusing on basics which are the core foundation of any campaign and strategy. The book guides the user to practically run the campaign, optimize it and scale it. In other words, it makes the user self sufficient.
My aim to create this book was to give something back to the community which has given me so much. I have kept this book as simple as possible so that even someone who is alien to digital marketing and wants to try it, can pick this book up and within days, he or she would be running Google Adwords campaigns.
Since the release of the book in April 2017, around 20,000 copies have been sold worldwide through Amazon and my own website.
DIGITAL MARKETING TRAINING
It was the same reason which provoked me to create an online training module which truly adds value to the knowledge seekers and help then utilize their learning in getting better job, making their online/offline business better, make them a better freelancer or run their own affiliate marketing or e commerce business.
Working on this idea, I established a training system which works on Video based modules with each module having a practical assignment in the end. These assignments are manually checked by me along with weekly doubt clearing sessions, 24 x 7 support and access to special FB group.
Now, I am also gearing up to start classroom training in Mumbai.
Being a speaker has it’s own charm as well as responsibility. When hundreds and thousands of people look towards you while you stand at the stage and are committed to deliver valuable knowledge, it is either make it or break it situation. I truly love being a speaker because I love sharing the knowledge, insights and experience which I have acquired over 10 years of my relationship with Digital Marketing.
My most recent speaking stint was in Vietnam where I talked about Psychology and how certain triggers impact online sales. The event was in 2 cities i.e. Ha Noi and Ho Chi Minh City. You can check out the video here
One great part about being a part of events is that it gives you a chance to meet many like minded people. Meeting such great people enables us to share information, gain some knowledge and network to team up together for work. Some of the photos of the recent event are here
I also run affiliate marketing/e commerce businesses, where I utilize my unconventional strategies to get atleast 10X ROI.
I strongly believe that one of the key concepts of marketing is understanding the psychology of your audience which will help you perfectly master the psychological triggers to get much higher conversions at lower cost.
There is so much to understand about human brain and having insights of how human brain works, reacts and come to a decision will certainly help us tap into that perfect feeling/thought which will make your audience click on the BUY NOW button instantly.
My Digital Marketing Blog is a small initiative to help other Digital Marketing peeps gain insight over latest trends, case studies and tested strategies which may help them enhance their career.
SOCIAL MEDIA LABORATORY
Social Media laboratory is an initiative to help people who are looking to get a better paying job, increase profits for their online/offline business, upgrade their skills as a freelancer or trying to earn through affiliate marketing or e commerce. This is an extensive 2 day workshop which focuses on enhancing social media skills through practical utilization for efficient learning and then executing it in the most worthwhile method.
The workshops are held at various cities across country although, soon it is going international. You can check the social media laboratory schedule here.
If you are interested to understand how digital marketing and my unconventional strategies will help you, reach out to me at firstname.lastname@example.org.